I. Organizational context 

The United Nations Entity for Gender Equality and the Empowerment of Women, UN Women, based on the vision of equality enshrined in the United Nations Charter, works to eliminate discrimination against women and girls; for the empowerment of women; and to achieve equality between women and men as partners and beneficiaries of development, human rights, humanitarian action, and peace and security. By placing women’s rights at the heart of its work, UN Women leads and coordinates the efforts of the United Nations system to ensure that commitments to gender equality and mainstreaming are translated into action worldwide. At the same time, it exercises substantive and coherent leadership to support the priorities and efforts of Member States, building an effective partnership with government, civil society, and other relevant stakeholders. 

UN-Women comprehensively addresses the root causes of inequality from a perspective of transforming the systems that reproduce gender inequalities and discrimination and with a peacebuilding approach around: 

• Women’s voice, leadership and autonomy
• Strengthening multilateral and regional regulatory frameworks, laws, policies and institutions that promote gender equality at the national and subnational levels; 
• Effective participation and protection of women in all areas of peacebuilding, security, and humanitarian action
• Equal access for women to services, goods and resources; 
• Financing gender equality and women’s empowerment; 
• Positive social norms, including the participation of men and boys; 
• Production, analysis and use of gender statistics; and 
• United Nations System Coordination for Gender Equality and the Empowerment of Women.

The Country Office’s 2023-2027 Strategic Note seeks to contribute to the empowerment and full exercise of women’s rights and the reduction of gender gaps, with an emphasis on those who experience the greatest inequality in Bolivia, in line with the “Living Well” and Depatriarchalization agendas, and with the UN Women Strategic Plan 2022-2025. This document prioritizes three strategic areas: Governance and Political Participation; Economic Empowerment; and Eradication of Violence, which are aligned with the priorities of the Plurinational State and its priorities regarding gender equality and the empowerment of women.

Likewise, UN Women Bolivia supports the Plurinational State in its efforts to fulfill its commitments to the Convention on the Elimination of All Forms of Discrimination against Women (CEDAW); the Beijing Declaration and Platform for Action; United Nations Security Council Resolution 1325 on women, peace, and security and subsequent derived resolutions; the Programme of Action of the International Conference on Population and Development; and other relevant intergovernmental processes, such as General Assembly resolutions and agreed conclusions of the Commission on the Status of Women.

UN Women, through the implementation of its Strategic Note 2023-2027, contributes to the advancement of the United Nations Complementarity Framework for Living Well in Bolivia 2023-2027, placing Sustainable Development Goal (SDG) 5 on gender equality at the center of the SDGs and in coordination with all other Goals to ensure comprehensive progress.

II. Antecedents 

Violence against women is one of the main problems facing Bolivia, and is reflected in the country’s high rate of femicide. In 2013, the Pan American Health Organization reported that Bolivia ranked first among 13 countries on the continent for physical violence and second for sexual violence, with only 17% of women experiencing violence reporting the incident. In response to this situation, Law 348, formally known as the “Comprehensive Law to Guarantee Women a Life Free of Violence,” was enacted in March of that same year. The development of this law involved a participatory process that included consultations with various civil society organizations, human rights experts, and government representatives. 

The Law declares the eradication of violence against women a national priority, establishing a set of measures in the educational, labor, communications, health, and judicial spheres that seek a comprehensive state response to the seriousness of the problem of violence against women through prevention, care, protection, investigation, punishment, and reparation of the harm experienced by women. Furthermore, it highlights the naturalization and social tolerance of violence against women, which is present even in the judicial system. This is reflected in the re-victimization and high level of impunity that exists in these cases. In response, Law 348 provides for the creation of specialized agencies within the police, prosecutor’s office, and judicial bodies; the expansion of the functions of support services (SLIMs, DNA, etc.); the modification of criminal procedure and the most serious and frequent crimes of violence against women; the criminalization of previously unpunished behaviors; among other measures that seek to guarantee access to justice for women in situations of violence. 

Furthermore, in April 2024, the Senate proposed amending Article 94 of the law. It proposes that in cases of sexual violence, a group of experts, after hearing the victim in a Gesell chamber, determine the veracity of her testimony, which, in turn, should be corroborated by “other means of evidence.” This has generated intense debate about the protection of victims of violence and the effectiveness of the justice system in addressing this persistent problem in the country. Although the law has many implementation challenges, it is important for women who suffer violence because it provides them with a comprehensive legal framework to guarantee a life free of violence in Bolivia. 

Within this framework, UN Women, in coordination with the Human Rights Community and the Women’s Coordinator, identified the need to hire a communications professional to contribute to the development and execution of a communications strategy aimed at defending Law 348. The selected individual will coordinate the implementation of this strategy under the direct supervision of the Gender-Based Violence Eradication Specialist and the Project Coordinator.

III. Objective 

The main objective of this consultancy is to develop and implement a communications campaign focused on promoting and defending Law No. 348, the Comprehensive Law to Guarantee Women a Life Free of Violence, highlighting the importance of this law in preventing, addressing, punishing, and redressing cases of violence against women in Bolivia.

The specific objectives are:

• Design and implement a comprehensive digital campaign on social media and online platforms, including the production of visual, audiovisual, and interactive content, aimed at raising awareness and understanding of the benefits and mechanisms of Law No. 348. 
• Create and design engaging and informative communication products tailored to different audiences and channels, with the goal of educating, raising awareness, and mobilizing the community around the importance of Law No. 348.
• Raise awareness of Law No. 348 in traditional media by collaborating with print, radio, and television media to disseminate key messages, interviews, reports, and advertising campaigns that highlight the importance of the law in protecting women’s rights and combating gender-based violence in Bolivia.

IV. Scope of the objectives

The incumbent is expected to carry out the responsibilities and activities necessary for the delivery of the products described below in order to achieve the objective(s) of the consultancy.

These responsibilities will include:

• Review and analysis of documentary and situational material (national and international) that presents reports, qualitative data, and studies on gender-based violence.
• Review of the Transmedia Communication Strategy of the United Nations System.
• Mapping of key stakeholders for advocacy through communications actions, on social networks and in the media. 
• Implementation of the communication campaign on Law 348, in coordination with allied and affiliated organizations. 
• Design and development of communication materials for dissemination in print and social media formats.
• Audiovisual recording and visibility of mobilizations and other actions through various channels, within the framework of the campaign on Law 348.
• Media management to raise awareness of actions under Law No. 348.
• Support in organizing virtual and in-person discussions on Law 348, in coordination with the advocacy manager.
• Meetings to monitor the progress of the consultancy and validate the products, with the focal point designated by the Human Rights Community, the Women’s Coordinator, and UN Women.

V. Deliverables

Activity

Preparation of a work plan and schedule

Product No. 1

Work plan, methodology, and proposed creative concept for the campaign. The concept design should include the following:

1. Methodology and timeline for the campaign development process.
2. Creative concept and graphic design for the campaign, based on the United Nations System’s Transmedia Communication Strategy. 
3. Identification of the target audience and key actors.
4. Others as applicable.

Development of the communication campaign design, in accordance with the established minimum criteria.

Presentation of the strategy to the UN Women team, the Human Rights Community, and the Women’s Coordinator.

Validation of the proposal by the UN Women team.

Product No. 2 

The design of the communication campaign should include the following components:

1. Context analysis 
2. Campaign objectives
3. Key messages, creative concept
4. Methodology
5. Broadcast channels
6. Action plan that includes communication products, public information and awareness raising.
7. Detailed tentative budget with expected expenses.
8. Monitoring and evaluation framework as part of the strategy proposal.

Implementation of the production and dissemination plan for communication products

Coordination with the advocacy manager to hold discussions and mobilizations

Product No. 3

Report on the implementation of the Communication Campaign.

The activities proposed in the communication campaign must be implemented, recorded, and made visible for subsequent reporting, as follows:

1. Narrative report of the activities and results achieved.
2. Record of all communication products produced and approved in an editable version. 
3. Audiovisual recording and visibility of mobilizations and other actions through various channels, within the framework of the campaign on Law 348.
4. Media management to raise awareness of actions under Law No. 348.
5. Support in organizing virtual and in-person discussions on Law 348.

VI. Payment method

Payment for services will be made upon delivery of each product listed in the table above, subject to satisfaction and approval by UN Women in accordance with the schedule established below. When processing the final payment, it must be accompanied by the consultant’s performance evaluation along with the Certificate of Payment (COP  )  to process the final payment.

The consulting contract establishes the inclusion of all costs (statutory taxes, social benefits, insurance, etc.); the Organization will not assume any additional costs or benefits beyond the fees for services. Therefore, it is the consultant’s responsibility to have medical insurance for the duration of the contract. Medical coverage must be international in cases where the contract requires international missions or assignments. 

If selected for this vacancy, proof of medical coverage will be required within the first two months of the contract.

VII. Supervision and performance evaluation

The consultancy will be managed by UN Women Bolivia. UN Women will supervise the consultancy. The consultant is not a United Nations staff member and will conduct the consultancy activities virtually, from his or her own workspace, in accordance with the agreed-upon work plan.   

The consultant will work under the supervision of UN Women’s End Violence Area, which will be the point of contact for matters related to the contract and payments.

For the successful completion of the consultancy, the supervisor will provide the selected individual with existing documents and information available to UN Women related to the consultancy topics. It is the consultant’s responsibility to obtain primary and secondary information from other sources, if necessary.

The selected individual will maintain ongoing coordination with the supervisor to ensure the effective execution and development of the products requested in these Terms of Reference and will provide information as requested within the framework of the Terms of Reference. 

VIII. Performance indicators

• Products/deliverables presented in a timely manner according to the Terms of Reference 
• Quality of work
• Meeting expected results
• Compliance with the aforementioned competencies (Ref. Consultant Profile)

IX. Property rights, copyrights, patents and other property rights

 A. Ownership of the equipment and supplies provided by UN Women to the Consultant for the performance of its obligations under the Contract shall vest in UN Women. Such equipment shall be returned to UN Women upon termination of the Contract or when no longer required by the Consultant. Such equipment, when returned to UN Women, shall be in the same condition as when it was delivered to the Consultant, subject to normal wear and tear. The Consultant shall be responsible for compensating UN Women for any damage or degradation to the equipment beyond normal wear and tear. 

B. UN Women shall have access to all intellectual property rights and other proprietary rights, including, but not limited to, patents, copyrights, and trademarks, relating to any products, processes, inventions, ideas, know-how, or documents and other materials that the Consultant has developed for UN Women under the Contract and that are directly related to the performance of the Contract or that are produced, prepared, or compiled as a result of or in the course of the performance of the Contract. The Consultant acknowledges and agrees that such products, documents, and other materials constitute works made for hire for UN Women. However, to the extent that such intellectual property or other proprietary rights consist of any intellectual property or other proprietary rights of the Consultant: (a) that predate the Consultant’s performance of its obligations under the Contract, or (b) that the Consultant may develop or acquire, or may have developed or acquired, independent of the performance of its obligations under the Contract, UN Women does not and will not claim any ownership interest therein, and the Consultant grants UN Women a perpetual license to use such intellectual property or other proprietary right solely for the purposes of and in accordance with the requirements of the Contract. At UN Women’s request, the Consultant will take all necessary steps, execute all necessary documents, and generally assist in securing such ownership rights and in transferring or licensing them to UN Women, in accordance with the requirements of applicable law and the Contract. Subject to the foregoing provisions, all maps, drawings, photographs, mosaics, plans, reports, estimates, recommendations, documents and all other data compiled by or received by the Consultancy under the Contract shall be the property of UN Women, shall be made available to UN Women for its use or inspection at reasonable times and places, shall be considered confidential and shall be delivered only to authorized officials of UN Women upon completion of work under the Contract. 

X. Competencies 

Core values:

• Professional integrity
• Professionalism
• Cultural sensitivity and diversity of values
• Respect for diversity

Main competencies:

• Awareness and sensitivity regarding gender issues
• Creative problem solving
• Effective communication
• Inclusive collaboration

Please visit this link for more information on UN Women’s Core Values ​​and Competencies:

https://www.unwomen.org/en/about-us/employment/application-process#_Values

Functional competencies: 

• Excellent writing skills in Spanish; 
• Excellent communication skills;
• Gender perspective.
• Proven ability to work as a team

XI. Selection procedure and application requirements

The selection process will be conducted through a  desk review , which first formally verifies that applications meet the documentary evidence for review and the minimum requirements established for the consultancy. The applications received are then technically evaluated, and they will be ranked based on the following requirements:

1. University degree in audiovisual communication, journalism and/or graphic design ( Mandatory requirement ). 
2. Postgraduate/specialty courses/courses lasting more than two months in communication for development, human rights, gender, or related fields. 
3. General experience of at least 3 years.  
4. Minimum of two years of work experience in the design and implementation of development communication campaigns linked to human rights and social change (Essential requirement). 
5. Proven knowledge of various digital, graphic design, and video editing tools, such as Adobe Photoshop, InDesign, Illustrator, and Premiere. 

Required Languages: (specify)

• Spanish

Shortlisted candidates may be invited to a competency-based interview based on their level of knowledge in the subject area and the specific topic of this consultancy. The interview, if held after the desk review, will carry a 50% weighting of the total score (i.e., 50% for the requirements compliance table and 50% for the interview). 

XII. Documents to be submitted for the application

1. Personal identification (ID or passport)
2. **Applications must be submitted through the Quantum platform. Please remember to complete all required application fields to be considered. Incomplete applications will not be considered.**
3. Scanned copy(s) of the diploma(s) that demonstrates compliance with the Academic Training criterion

IMPORTANT NOTES.

• UN Women assumes no responsibility and describes only one of many ways to compress the documents related to the application. You may use the one you find most appropriate.
• Applications received incompletely or after the closing date will not be considered.  
• Only those candidates who qualify on the shortlist (at least the three with the highest scores) will be contacted for an interview (if applicable). 
• Applicants with a public institution may only be hired if they present proof of an unexpired work permit (license) and a letter of no objection to the consultancy, issued by the employing institution. If the contract is with a research institution, academic center, or university, the previous clause will not apply. 
• If the consultation requires travel, medical coverage, required vaccinations for the destination, and travel insurance must be confirmed.
• In the case of international consulting, the currency will be in US dollars. 

Diversity and inclusion

At UN Women, we are committed to creating a diverse and inclusive environment of mutual respect. UN Women recruits, employs, trains, compensates, and promotes without discrimination based on race, religion, color, sex, gender identity, sexual orientation, age, ability, national origin, or any other basis provided by law. All employment decisions are based on skills, competence, integrity, and the needs of the organization.  

If you require any reasonable accommodation to participate in the recruitment and selection process, please include this information in your application. 

UN Women has a zero-tolerance policy against conduct inconsistent with the purposes and objectives of the United Nations and UN Women, including sexual exploitation and abuse, sexual harassment, abuse of authority, and discrimination. Successful candidates must adhere to UN Women policies and procedures and the standards of conduct required of UN Women staff and will therefore undergo rigorous reference and background checks. Background checks will include verification of academic credentials and employment history. Successful candidates may be required to provide additional information for a background check. 

Applications are encouraged from individuals belonging to minority groups, indigenous groups or populations, and people with disabilities. 

All applications will be treated with the strictest confidentiality.

Note: Applicants must ensure they complete all sections of the application form, including the education and employment history sections. Failure to complete all sections may result in the application being disqualified from the hiring and selection process.

Functional Competencies:

Will be added separately for each position

Statements :

In July 2010, the United Nations General Assembly created UN Women, the United Nations Entity for Gender Equality and the Empowerment of Women. The creation of UN Women came about as part of the UN reform agenda, bringing together resources and mandates for greater impact. It merges and builds on the important work of four previously distinct parts of the UN system (DAW, OSAGI, INSTRAW and UNIFEM), which focused exclusively on gender equality and women’s empowerment.

Diversity and inclusion:

At UN Women, we are committed to creating a diverse and inclusive environment of mutual respect. UN Women recruits, employs, trains, compensates, and promotes regardless of race, religion, color, sex, gender identity, sexual orientation, age, ability, national origin, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, competence, integrity and organizational need.

If you need any reasonable accommodation to support your participation in the recruitment and selection process, please include this information in your application.

UN Women has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UN Women, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. All selected candidates will be expected to adhere to UN Women’s policies and procedures and the standards of conduct expected of UN Women personnel and will therefore undergo rigorous reference and background checks. (Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.)

Apply Via the Official Website